By popular demand the funky little coupe, which was first launched here in February 2012 is now available with a turbo engine.
“It’s a very significant first step for us; clearly there is a market for enthusiasts who we have not had a profile with and it’s our first chance to address that market. I think there is a broader brand image halo, that general buyers within the market also have an awareness that you are selling a sports vehicle and it adds a level of credibility to the bread and butter product that you might sell to them, that is closer to their needs. It’s a signpost for whereHyundai is heading and a nice showcase for how far the brand has evolved from where it was five or ten years ago.”
– Olivery Mann, Marketing Director, Hyundai Australia.
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