The quality of your followers matters because Twitter authority impacts SEO rankings. Google discredits companies that have spam-like followers and gives recognition to companies that appear as authorities in their industries, with followers serving as a signal. Search Engine Land’s Danny Sullivan has explained that Twitter accounts are assigned a score by Google. Authoritative Twitter users get a better score. Then, if other highly ranked users link to your site, this can affect your score and ultimately, ranking on Google. Also, people in your target market are more likely to retweet your articles if you’re marked as an authority by fellow users. If the search engine understands your Twitter content is a trusted source of information, Google has said this can impact where a web page falls in rankings.