We are glad to provide companies a place on LinkedIn to showcase their products, services and associated recommendations. Company Pages will enable companies to build their brand through network-aware recommendations, giving members rich, credible insights into how any given product (or service) is perceived by their fellow professionals. We’re starting today with over 40 companies who now have their “Products and Services” tab enabled on their Company page. We’ll be rolling out this feature for all companies and small businesses over the course of this week.
What’s new for professionals
Product or service recommendations from one’s professional peers are among the most trusted forms of product information. They play a critical role in helping professionals cut through the clutter in making time-sensitive decisions about key purchases.
Making intelligent recommendations helps define your professional persona as an influencer and helps you build credibility with potential employers, partners and colleagues. Most importantly, it offers additional value to your network of connections who may be looking for your recommendation before they make their next purchase.
What’s new for Companies
For companies, both large brands as well as small businesses, Company pages now allows you to showcase recommendations from your customers and helps build your brand virally and credibly on LinkedIn. Each time a LinkedIn member endorses your products or services, their recommendation becomes visible to all of their connections and could spread virally. When you promote and curate these recommendations, you have some of the most credible, authentic endorsements of your products on your Company Page’s Product tab.
We’re really excited to be launching Company Pages with over 40 companies globally ranging from small businesses to Fortune 500 companies. These include HP, Microsoft Corporation, Samsung Electronics America, AT&T Business Solutions and Dell in the US, Philips in Europe, Volkswagen in India and more. The initial feedback from companies has been extremely positive. Here’s HP’s Chief Marketing Officer Michael Mendenhall: “LinkedIn is a pioneer in harnessing the power of social media and brands can benefit tremendously from participating in this networking of leading professionals.”
Moving forward, we’ll continue to profile great examples of Company Pages on our blog. In the meanwhile, check out your own company’s page at http://www.linkedin.com/companies/.